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Benetton, Teheran


Project description

Greater Iran is home to one of the richest artistic traditions in the world. It encompasses many disciplines, including architecture, painting, weaving, pottery, calligraphy, metalworking and stone masonry. Carpet weaving is one of the most distinguished manifestations of Persian culture and art, and dates back to ancient Persia. Kilims are flat tapestry-woven carpets or rugs produced from the Balkans to Pakistan. Kilims can be purely decorative or can function as prayer rugs. The pattern consists of narrow stripes of blue, green, brown, yellow and red, containing very small geometric designs.

Persians were among the first to use mathematics, geometry, and astronomy in architecture. They also have extraordinary skills in making massive domes, which can be seen frequently in the structure of bazaars and mosques.

The architectural design is based on using regional ancient methodologies of carpet weaving translating them into a functional three-dimensional building. The proposed new Benetton Group building will be part of the urban fabric of Teheran and will create a new destination and landmark within the city.

The proposed building is a modern form of communication that takes into account the commercial requirements of retail, office use and residential components required by the client
The building shall be constructed to the highest standards of sustainable design. The building performance shall maximize the passive methods for ventilation, heating, and cooling by using heat pumps, heat exchangers and deep daylight penetrations via strategically placed light tubes to minimize the cost of operation.

Date of completion: 2013

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Construction region



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