»IDEENBOTSCHAFT« Advertising agency Grey G2 Group GmbH, Düsseldorf
Three listed buildings of the former Ulanenkaserne are extended by an additional structure and converted into the new head office of the advertising agency GREY, the „IdeenBotschaft”.
The inspiring interior architecture represents the agency as an inventive, visionary community. Its essential, functional and yet poetic design denies common, established images and still expresses authenticity, honesty and closeness. Traditional building materials such as concrete, mottled steel or industrial felt are rededicated to interior design and juxtaposed to innovative products with unusual visual and haptic characteristics. Lively spaces have been created with a beautiful, self-evident presence. Their timeless vocabulary as well as the use of durable materials and the high quality of details contribute to the sustainability of the design. There is a vivid interplay of everything: form, material and function.
Date of completion: 2008